To start off this assignment, I must apologize for the awful lighting in this picture. This was taken in GHH where windows are quite abundant and sunlight is fierce. This is the poster of Michaella Petrucci. This is her business plan and model for her business enterprise class. All business majors are required to take this class and in order to pass the course, students must come up with their own innovative business.
Michaella’s business plan is for an ice cream shop. She explained that the ice cream shop will be different than others because unlike your traditional ice cream shop, hers will be technologically advanced. What sets this ice cream shop apart is that when someone goes to order their ice cream, they submit their order on an iPad. They can select their flavor, toppings, and size of their ice cream. Also instead of the price being based off of the amount of toppings like most stores, there is one fixed price based off of the size of the order.
Michaella’s rhetorical situation was to explain her business model and why it would be successful to people who would normally not have any background knowledge about creating a business. However, considering the massive audience attending the poster sessions I would argue that everyone that listened to her presentation had a different background in their knowledge of business and creating a business. I also must note that there were several presentations going on at this time and therefore, it is hard to focus or gain an audience. Considering I am not a business major, minor, or core concentration, I do not have a business background. I understand business as much as the next person. Therefore, watching her presentation was very informative and I learned a lot. Overall, her presentation was good. She was clear and explicit and organized with her explanation of her research and her idea. It was very easy to follow her plan.
Her learning objective was to have a better understanding of business, how business works, and how to start a business. She said she had a considerable amount of trouble trying to iron out all the little, yet important details of her business model. She said there are so many factors to consider when creating a business from scratch.
Something that could have been better was the organization of her poster. I found it hard to follow the information on the poster as she spoke. I think there was a lot going on at once. I think she should have considered better spacing options between the sections on her poster. I also think she could have done a nicer job with cutting the paper so that it had straight edges. I think it would have looked more organized. Lastly, Michaella, while extremely well informed on the subject of her presentation, did not present with confidence. She was extremely shy and not sure of what to say. However, I will say that I would not be able to stand up in front of strangers and talk about my business plan. Overall, she did extremely well.
Digital Communications 